The Ask
To migrate Ethicus from a custom CMS to Shopify within just 15 days, ensuring a seamless transition while maintaining the brand’s commitment to high-quality craftsmanship. The goal was to enhance the online shopping experience while preserving their artisanal storytelling.
Our Approach
Seamless Platform Migration
- Successfully transitioned Ethicus from a custom CMS to Shopify within a tight 15-day timeline.
- Ensured complete data migration, including products, customer records, and order history.
- Optimized the backend for efficiency while maintaining brand integrity.
Design Overhaul
- Developed a clean, dynamic website that highlights the craftsmanship behind each product.
- Used linked products instead of variants to provide a more intuitive shopping experience.
- Focused on minimal yet impactful design elements that align with Ethicus' sustainable ethos.
Custom Functionalities & Features
- Product Highlighting: Created dedicated sections to showcase the handwoven artistry and the story behind each collection.
- Enhanced Navigation: Designed a seamless browsing experience to help customers easily discover and understand the products.
- Optimized Performance: Ensured the website runs smoothly with fast load times and mobile responsiveness.
Performance & Results
- Successful Migration: All products, customers, and historical data were transferred without any disruptions.
- Improved User Experience: The new design made product discovery more intuitive, leading to higher engagement.
- Streamlined Shopping Journey: Linked product structure allowed for better product understanding and selection.
- Brand Impact: The updated website strengthened Ethicus’ positioning as a premium sustainable fashion brand.
Conclusion
By understanding Ethicus' unique identity and commitment to craftsmanship, Cache22 delivered a refined, high-performing eCommerce platform that enhances the brand’s storytelling, user experience, and long-term growth.
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