Luxurypop

Background ‍

Started in 2016, Luxurypop is an online re-commerce website to Buy and Sell Pre-owned Authentic Luxury brands with absolute confidentiality. It’s a luxury recycle chain which also helps to conserve the environment.

The Ask‍

To migrate over 1,000 products from WooCommerce,The aim was to preserve product details and images while enhancing the website’s premium look and user experience.


Complete Design Overhaul

‍Designed a minimal but sophisticated website experience to reflect the brand’s high-end identity.

Suggested and implemented a identity design update to better align with the new website aesthetic, enhancing visual coherence and brand alignment

Product Page Customization:

• Developed a new concept-  “Speak to Expert” WhatsApp button, allowing customers to easily contact the brand for personalized assistance.
• Tailored the product page design to enhance user engagement and streamline the purchasing process.

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Collection Tab Enhancement:‍

Created an advanced collection tab with filtering options, enabling users to easily navigate and discover products based on their preferences and needs.

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Performance and Results:

• Launch Success: Successfully migrated over 1000 products along with all previous customer and order data.
  
  Win: Post-launch,  the average order value has increased 65% and personalized chat intervention is a reduce highlighting the effectiveness of the design and functionality improvements.

Design Overhaul:

Redesigned the website with a minimal yet sophisticated look to reflect the brand's luxury identity, including a brand identity update for better alignment and visual coherence.

Product Page Customization:

Introduced a "Speak to Expert" WhatsApp button for instant customer support and revamped the product pages for a smoother shopping experience.

Collection Tab Enhancement:

Developed advanced filtering options in the collection tab, making product discovery faster and easier for users.

Results:

Successfully migrated over 1,000 products, leading to a 65% increase in average order value and reduced chat interventions. The overhaul greatly improved user experience and brand impact.

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